Ethical marketing means implementing marketing strategies in honest ways that respect ethical values and principles.

Ethical marketing aims to build relationships based on trust between the brand and customers and is considered essential for the success of the work of companies in all its fields.

Ethical marketing is used at all stages from the start of marketing the product until it is consumed by customers, which considers credibility as an essential part of the customer experience and enhancing their trust in the company.

Ethical marketing has a set of principles that brands must adhere to, including:

Credibility: it is the need to provide accurate and honest information about the product or service without hiding any of the facts related to the product that customers should know.

Commitment and respect for privacy: it means commitment to protect the privacy of customers and treat carefully and seriously with any personal information provided by the customer such as phone numbers and e-mail and not share it with others.

Social responsibility: many companies are concerned with committing to a positive role in society and taking socially responsible actions.companies usually conduct social responsibility campaigns aimed at engaging brands in the local community.

Stay away from discrimination: do not discriminate on any of the factors such as gender, race, religion, or any other unjustified factors.many companies have fallen into the trap of discrimination by sympathizing with other groups and siding with certain countries or an issue such as the gay community.

Transparency: brands ensure that they deliver real value to customers through high-quality products or services.

Interact honestly with customers: she is focused on responding perfectly and honestly to customer inquiries and effectively dealing with their problems and contributing to solving them within the scope of her ability.

In the recent war on the Gaza Strip, the brand Agent in the Israeli occupation state did not adhere to the principles of ethical marketing and sided with the Israeli side, which affected the brand in all countries of the world and led to widespread boycott campaigns and heavy losses in the company’s profits.

As for the Starbucks brand, the company said that it will file lawsuits against individuals and institutions calling for a boycott of the brand, which provoked reactions among consumers and they launched a boycott campaign so large that it was forced to close some of its branches in a number of countries.

There are many examples of brands that did not adhere to the basics of ethical marketing and sided with categories at the expense of others, did not learn from the previous lessons and relied on the memory of the consumer, which is forgotten over time, but it seems that these campaigns are different this time.

You can learn more about ethical marketing through the article “ethical marketing through social media“