Simplicity in design
Simplicity is more than a common word, for many, it is a way of life.
The philosophy of simplicity encourages designers to take the issue of communicating the message to the public into account when creating websites, graphics, and other design elements, leading to a simple and successful design.
Why does the designer adopt simplicity in design?
Simplicity in design is important because when the audience is looking at the design, having too many elements can lead to distraction, and in some cases frustration, alienating the audience. Nobody wants that!
Adding effects and embellishments is the opposite of simplicity.
Sometimes, the overuse of graphic elements does the opposite of what the designer hopes, they will make the design less attractive than if the work was left without them.
Examples of effects that negatively affect the design: glows, shadows, gradients, embossed edges, etc.
Yes, in the past, the public preferred to see elements full of influences to be closer to what they are on the ground, but with modern development in all areas of life, the public has become more open to
simple designs that make it easier to know the desired message directly.
Tips to ensure simplicity in design
Even if you are not a professional, there are a few things that can be taken into consideration to ensure that the design is simple and attractive.
Start by defining the content you want to access
Put the main message to be communicated to the audience at the top of your design priority list, and avoid adding additional information or elements as this increases clutter and confusion.
Simplify visual navigation
It is preferable to take into account the distribution of the main elements in the design with a visual itinerary according to importance, so that the viewer, when looking at the design, sees the main element
and the price of visually navigating the rest of the elements according to importance.
Use appropriate fonts
Use a few fonts and weights to create visual interest, and work on picking fonts that work together attractively, in which case there is no need to add embellishments and effects to attract attention.
To keep your audience focused on the message you want to deliver, give them fewer opportunities to get distracted to gain as much audience time as possible by looking at the design and looking at it longer.
In conclusion, I mention the famous saying “The best of speech is what is said and done.”